FLAGSHIP STORES
Purposefully modern in its presentation, which pleasantly contrasts the local area, our space has been designed in collaboration with the leading interior architecture firm Storage Milano.
Our flagship store aims to lean lightly on our 110 years of heritage via bespoke furnishings made from vintage myrtle briar (including a hidden bar) that are both traditional and masculine, and point towards our future plans with our timeless designs displayed against the bare walls and on contemporary industrial railings. There are also a mix of carefully selected modern and design pieces, such as the Dezza armchair by Gio Ponti and a Cassina round table, which subtly nods to the golden era of Milanese Design. This space will forever now act as a comfortable and inviting entry point into the Valstar world, whereby customers both old and new can discover all there is to know about us – from our early days of being the world’s first luxury brand that specialises in outerwear to our commitment to crafting garments in Italy that’s prevailed through to today.
After opening its first flagship store in Milan, Valstar now unveils its new boutique in Paris, also designed by StorageMilano, continuing a journey that translates the brand’s sartorial identity into a retail experience.
Located at 8 rue de Babylone, in the heart of the Rive Gauche, the space stands out for its dark-toned facade, contrasting with the bright elegance typical of the city. This bold gesture, balancing classical roots with contemporary sensibility, embodies the DNA of the Valstar brand.
Inside, essential materials and measured design gestures create two environments that alternate between lightness and intensity: lime-plastered walls and reclaimed oak flooring, typically laid in a French herringbone pattern and original to the location; matte amaranth-colored metal tubes, mirrors, and okumè wood stained in warm honey tones define a sartorial and intimate language.
The transition between the two main areas—from a light and airy tone to a more enveloping ambiance of golden reflections—amplifies the sensory perception, offering an experience of precise and timeless elegance consistent with Valstar’s identity.